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About Christine

Christine Moffett: AI Strategist & Transformational Leadership Expert

My Career Path in AI Strategy & Transformational Leadership

With more than three decades of experience at the intersection of technology, business, and leadership, my career has been dedicated to transformative innovation and strategic growth. As the first female technology executive in the NHL and MLB, I proudly set a benchmark for women leaders in traditionally male-dominated industries.

I’ve held pivotal leadership roles, including CIO of The Kessler Collection, where I led technology, security, and infrastructure strategies for luxury hospitality. At NASCAR, as Head of Enterprise Technology, I guided a dynamic team through extensive modernization initiatives encompassing infrastructure, cloud solutions, analytics, and cybersecurity. Additionally, my tenure as CTO for two major league sports teams enabled me to pioneer groundbreaking digital transformation initiatives and enhanced fan experiences.

My most defining accomplishment came through founding SEAT (Sports & Entertainment Alliance in Technology), an influential global consortium. Over 16 years, I redefined industry standards for executive collaboration, hosting annual events that brought together thousands of technology executives and innovators, fundamentally reshaping how sports and entertainment leveraged technology and partnerships.

Honored as a 2024 Top 10 Technology Rockstar, Global Leadership Award recipient, and recognized as one of the Top 100 Women in Technology Worldwide, my passion today is guiding executives and organizations in strategic AI integration, mindful leadership, and digital transformation.

Through my books, courses, and advisory roles, I strive to empower leaders and organizations to drive impactful change and sustainable success.

Connect with Me on LinkedIn!

Key Executive Roles

Fractional CIO/CITO for 4 clients across multiple industries including Entertainment, Legal, Manufacturing, and Construction:
Provided detailed assessments of technology, workflows, and IT staff; Built strategic technology roadmaps. Led the execution of solutions and full tech stack modernization, including IT, security, compliance, network, applications, and cloud strategies. Defined business operational efficiencies through processes and workflows. Defined new business opportunities and efficiencies leveraging AI.

Former CIO at The Kessler Collection:
Directed IT, security, compliance, network, applications, and cloud strategies across 11 hotel properties and corporate offices, achieving significant advancements in technology modernization and operational efficiency.

Former Interim Head of Enterprise Technology at NASCAR:
Led a team of 70 professionals, managed a $40 million budget, and oversaw 10 IT groups. Spearheaded major projects including network infrastructure overhauls, data warehouse re-architecture, and the introduction of the “NASCAR Technology Partner Platform,” a pioneering sponsorship revenue model.

VP/CTO for Arizona Coyotes (NHL) and Arizona Diamondbacks (MLB):
Held executive technology roles, driving innovation and aligning IT strategies with organizational goals.

Founder and CEO of SEAT, LLC:
Established the Sports & Entertainment Alliance in Technology, a renowned global consortium that fosters collaboration and innovation among sports and entertainment technology leaders.

Christine Moffett, technology executive and AI strategist, smiling in a stylish brown trench coat and patterned shirt, with a blurred background of people and warm lighting.

Recognitions & Achievements

Over the years, I’ve been honored to receive industry recognition for my leadership, innovation, and contributions to technology across multiple sectors. These awards reflect not only the work I’ve done—but the incredible teams, partners, and organizations I’ve had the privilege to lead and support.

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2024 - Top 10 Technology ROCKSTAR by Hospitality Upgrade Magazine

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2024 - HMG Strategy Global Leadership Institute Award recipient

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2024 - Finalist - Florida ORBIE Central Florida CIO

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2023 - Top 10 Travel & Hospitality Industry CIOs

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2021 - Top 100 Women in Technology Worldwide by Technology Magazine

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2021 - Top 10 Inspiring CIOs by Industry Era Magazine

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2022 - 10 Most Influential Women Business Leaders To Watch

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"Christine is a true force of nature that I am privileged to have worked alongside over a number of years. Christine has pioneered the way Sports and Entertainment organisations collaborate on technology initiatives. As a trusted confidant Christine would always be top of my list as someone that I would reach out to for counsel and strategic input. I always look forward to seeing what Christine is up to as I know it will be pioneering and I'll learn a lot from it."

Mic Conetta

"I have known Christine for over 20 years, first as a peer when she was with the Diamondbacks, then as a client when she ran SEAT and finally as an direct employee at NASCAR. She has an incredible reputation as a leader and innovator in the industry. I am complete impressed on how she can lead a discussion regardless if it is a small team meeting or a conference of 3000 people. While at NASCAR I was completely impressed on how she translates these skills to her management style. She completely changed the culture of the Data Strategy Team creating a work environment where staff felt enabled and respected."

Steve Conley

I'm in awe of Christine. She is too humble to say what I'm about to herself but for more than 15 years, she has been a role model - not just for women in sports - but for pretty much everyone. She was one of the two first women in the sports to be a C-level executive. She created based on a combination of her skills, experience, good nature and sense of organization the single most powerful sports business association and best conference in the world of sports. All amazing. But beyond that she also is an accomplished technologist - and has basically taken multiple organizations into the 21st century when it comes to the requirements for technology to engage the fans and the customers they have. She is respected, admired but most importantly loved in the sports world and as she gains influence in the technology world, by that world too. I know her as someone who not only is exceptional in her work, but a truly good person in her life and those who know her, know that. There is no organization that I know that wouldn't benefit from her presence. She empowers people who work for her, and trusts those who do, but also knows how to get the work done when and how it has to be done. As effusive as this sounds, ironically, I'm probably understating the case. I'm a pretty well known guy in the world of CRM/customer engagement and customer experience, so I'm a student of human behavior and of the right brain - and trust me, Christine ticks all the boxes on doing things right and remaining a wonderfully good human being the in the process. I have been honored to be her mentor. She is a mentor to many herself. This is someone you should pay close attention to - because with all that - her work/efforts aren't done yet. The future still beckons. If you think I'm overstating it, ask anyone who knows her. "

Paul Greenberg

"I have had the privilege of knowing Christine for over a decade and can confidently say it is rare to find a person that so consistently has their finger on the pulse of technology. Christine is a proven leader in founding and building-out a successful Sport and Entertainment technology community that has enlightened and connected thousands of technology professionals. From a personal standpoint, her work has had a direct and rewarding impact on my own career. I believe her success stems from her excellent project management skills and her ability to build relationships across diverse sectors of technology, which include her internal teams, vendors, and suppliers. Christine combines an effective and personable consultative approach with a persistent demand for excellence, which yields the benefits and positive outcomes desired in our field."

Chip Suttles